Louis Vuitton Women Watches

Used to be a watch was something that was kept in the pocket only to be taken out when you want to know the time. Such watches, of course, were called pocket watches. The watch, as we know it today, with a strap to attach it to the wrist is called a wristwatch, naturally.

The first wristwatch was designed for women, to be worn more as a piece of jewelry rather than as a functional timepiece. Today, with advances in the art and science of making watches, a wristwatch, even one specifically designed for the fairer sex, is both an exquisite piece of finely-crafted jewelry as well as a marvel of timekeeping technology.

The earliest watches were spring-powered. Various mechanical devices were invented to keep the watch on time,, so to say. The tourbillon, for example, was a rotating frame which was used to cancel out or reduce the effects of gravitational bias. Later, Bulova, in 1960, introduced the tuning fork as a device to keep a watch accurate. When electronic quartz watches were invented, the tuning fork became just a part of the interesting history of watch-making.

The story of electronic quartz watches began in 1959, when Seiko gave an order to Epson, which was a daughter company of Seiko, to begin work on the development of a quartz wristwatch. This project was codenamed 59A and by the 1964 Tokyo Summer Olympics, a working prototype of the quartz watch was used in keeping time throughout the games. The first quartz watch to enter the market was the Seiko 35 SQ Astron, which made its debut on Christmas Day in 1969.

A perfectly precise movement would be useless without a constant and reliable source of power. Said movement being the name given to the mechanism used in watches to produce the timekeeping functions. Starting with spring-power, watches graduated to electrical power. Today there are even solar-powered watches manufactured by Cristalonic, Alba, Seiko and Citizen among others.

Many companies have established a reputation for manufacturing quality watches. Some have reached such a level of prominence that their name alone evokes looks, if not gasps, of envy. For example, a sure-fire conversation stopper would be to say “I am wearing a Louis Vuitton”.

Louis Vuitton Malletier is a French fashion house founded in 1854. This prestigious icon on the fashion scene is usually referred to as Louis Vuitton (pronounced loo-wee voo-tor) or LV for short. The LV monogram can be found displayed prominently on quality luxury items like shoes, watches, jewelry and even books.

The founder of the company, Louis Vuitton (1821 – 1892) was born in Jura in the east of France near the Jura Mountains. At the young age of fourteen, Louis Vuitton walked all the way to Paris, four hundred kilometers away. With diligence and intelligence, he moved upwards in life and was eventually appointed Layetier by Napoleon III to attend to the Empress Eugenie de Montijo. Said Layetier being a position responsible for making luggages.

In 1854, Louis Vuitton founded the Louis Vuitton label on Rue Nueve des Capucines in Paris. Naturally, its flagship product was luggages. Louis Vuitton was the first luggage-maker to introduce flat trunks which could be stacked. Previously trunks were made with rounded tops. Soon other luggage-makers followed his style and design.

Gradually, Louis Vuitton expanded its range of offerings, ranging from small purses and wallets to larger pieces of luggage. Leather was increasingly being used in nearly all its products. Louis Vuitton also expanded its market, going overseas and in 1984, opened its first store in South Korea.

Although bags, in all kinds of shapes and sizes, were the mainstay of the Louis Vuitton business empire, they were, by no means, the only product being offered. Actually, what Louis Vuitton was selling was not just a product. The LV monogram invoked images of glamor and exclusivity. The company cultivated this intangible yet very marketable feature by organizing marketing promotions spearheaded by celebrities.

In 2001, Marc Jacobs created the charm bracelet which was the first ever piece of jewelry from Louis Vuittton. The next year, the Tambour watch collection was introduced. Two years later, Louis Vuitton celebrated its 150th anniversary with the opening of its first global store in Shanghai. The next year, the Speedy Watch collection was launched.

All these new and exciting additions to the LV label were ushered into the market with much pomp and play on celebrity-recognition. Famous models and actresses like Jennifer Lopez and Madonna were featured with Louis Vuitton bags in their hands and Louis Vuitton watches on their wrists. According to a Millward Brown study in 2010, Louis Vuitton is the world’s 29th most valuable brand, right after Wells Fargo and ahead of Gillette. The brand itself has been estimated to be worth nearly $20 billion. That’s right. Billion with nine zeros.

To be a part of this exclusive circle is very easy. Consider the Emprise LV Black Watch. This is the first Louis Vuitton watch collection designed by Marc Jacobs. In 18K yellow gold with a black dial and sapphire glass cover with anti-reflective coating, this Swiss-made timepiece is waterproof up to 50 meters and is guaranteed for five years. All for just a little less than fifteen thousand dollars.

Not too much to pay for the privilege of wearing such a well-crafted piece of exclusive elegance.

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